MARKETING – FUNDAMENTALS

Before you can start marketing your artwork you need to assemble information about your work. Artist statements, resumes, business cards, postcards, and mailing lists are all essential building blocks to building websites, visiting gallerists, and promoting exhibitions and open studio events. ARTIST STATEMENT An artist statement should tell the reader who you are and what…

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PRICING YOUR ARTWORK

For many artists pricing is an emotional issue and they struggle to find a “fair” price. There are many aspects to consider when establishing your prices. Although you don’t have to price based on the competition or your costs, you do need to know who and what they are.  Let’s start to demystify the process. SURVEY…

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FRAMING TERMINOLOGY

In order to be able to order exhibition frames for your exhibitions it is necessary to understand the terminology of the picture framing industry. The following will get you started on basic concepts. RABBET DEPTH Besides aesthetic considerations it is necessary to determine the depth of your artwork package to ensure that it is deep…

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